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In this report, we analyze who is really buying microgreens in Europe today, which models remain profitable, and where profitability breaks down. This is a practical analysis for real producers, with a focus on recurring orders, core varieties, local distribution, and operational risks in 2026.
This report uses real MP SEEDS sales and analytics data from 2025 to show what microgreens growers actually bought and how purchasing behaviour changed compared with 2024. It explains which crops drive volume, which attract customers, and what these patterns mean for planning production in 2026.
Not every growing issue is a seed defect. This article explains how complaints are handled at MP SEEDS, what to expect as a consumer or business customer, and how our Sprouting Guarantee works in real situations. You’ll learn how we assess claims, how long the process takes, and what kind of solutions we offer when something goes wrong.
