This report uses real MP SEEDS sales and analytics data from 2025 to show what microgreens growers actually bought and how purchasing behaviour changed compared with 2024. It explains which crops drive volume, which attract customers, and what these patterns mean for planning production in 2026.

Not every growing issue is a seed defect. This article explains how complaints are handled at MP SEEDS, what to expect as a consumer or business customer, and how our Sprouting Guarantee works in real situations. You’ll learn how we assess claims, how long the process takes, and what kind of solutions we offer when something goes wrong.

Europe’s microgreens market is growing fast, and so is the demand for local and trustworthy food.
This article shows how to turn your microgreens farm into a recognizable local brand. Learn how to understand your customers, build loyalty beyond price, communicate quality, and grow lasting trust in your community.

Discover how microgreens taste shapes both the growing process and the culinary experience. From sweet and nutty to peppery and bold, explore the full flavor spectrum of microgreens, and learn how to grow, describe, and market taste like a professional.

The success of microgreens cultivation depends not only on seeds but also on the equipment you use. From trays and coco mats to lighting, fertilizers, and transport boxes—each tool plays a role in achieving strong, healthy, and consistent crops. With the right accessories matched to your scale, you can achieve higher yields and simplify your daily work.

Which microgreens sell best in each European country? Explore regional preferences from French nasturtium to German broccoli, Italian basil to Nordic dill—and discover how cuisine, climate, and culture drive demand across the continent.