Microgreens Market Review 2025: What to Grow in 2026 Based on MP SEEDS Sales Data

This article is based on quantitative data from MP SEEDS, collected across three independent sources: bulk sales, online shop sales (mpseeds.eu, mpseeds.de, mpseeds.it ….), and customer behaviour data from Google Analytics 4. The goal of this review is simple: to show what growers actually bought in 2025, how their purchasing behaviour changed compared with 2024, and what it may mean for buyers and sellers for 2026.

Access to real sales data in the microgreens market is limited or super expensive. Most growers make decisions based on assumptions, social media trends or incomplete information. By sharing this analysis, we aim to support growers with transparent, data-based insights that help with planning, portfolio decisions and risk management for the 2026 season.

Table of Contents

• Bulk Sales 2025: Quantitative Reality of Large-Scale Production
• Shop Sales 2025: Quantitative Choices Across Different Buyer Types
• BIO vs Conventional: Why Organic Performs Differently in Shop and Bulk
• Product Trends 2024 vs 2025 (Analytics-Based)
• Products with Clear Growth Signals (2024 vs 2025)
• Stable Products with a Defined Role
• Accessories: Demand Signals Beyond Seeds
• Demography Behind the Trends

 

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1. Bulk Sales 2025: Quantitative Reality of Large-Scale Production

Bulk sales data reflects how microgreens are grown at production scale, where decisions are driven by repeatability, logistics, and predictable demand. The analysis below is based on quantitative bulk sales data from 2025, measured in kilograms and presented as a ranking.

Because the data covers sales across multiple European markets, it also includes purchasing patterns of smaller regional distributors alongside direct farm buyers.

 

Top 10 Bulk Varieties 2025

Below is the ranking of the ten most important microgreens varieties in bulk sales in 2025.
The list is ordered by sales volume, based on kilograms sold.

Rank	Variety
1.	Pea, Foxy
2.	Radish, Rambo
3.	Radish, Pink
4.	Pea, Dunn
5.	Pea, Salad
6.	Sunflower, Big
7.	Radish, Rose
8.	Pea, White
9.	Wheat
10.	Radish, Daikon

[product id="2, 193"]

 

What the Bulk Data Shows

Bulk sales in 2025 are highly concentrated. Pea varieties together account for more than 50% of total bulk sales, making peas the clear foundation of large-scale microgreens production.

Radish and sunflower follow as supporting crops, while the remaining positions are filled by cereals and additional radish varieties. This structure shows that bulk production relies on a small number of dependable categories, repeated consistently across orders.

How to Read These Numbers Correctly

Bulk sales are measured in kilograms, which means that not all crops are directly comparable.

Peas naturally generate higher kilogram volumes because they have larger seeds and require higher sowing rates than smaller-seeded crops such as radish. Their strong position in bulk sales therefore reflects production logic as much as market demand.

For this reason, bulk rankings should be read as an indicator of production structure, not as a simple popularity contest between crops.

One Category, Different Preferences

Several pea varieties appear in the bulk Top 10 ranking: Pea Foxy, Pea Dunn, Pea Salad, Pea White.

[product id="219, 289"]

In practice, growers do not treat peas as a single, interchangeable crop. Beyond the basic distinction between tendril and non-tendril peas, customer conversations reveal clear preferences between specific varieties.

Growers point to differences in growth behaviour, visual appearance, yield consistency and customer acceptance. Each variety comes with its own advantages and trade-offs, and selection is made deliberately rather than by default.

Even within a highly standardised bulk portfolio, variety choice remains a conscious and informed decision.

Check our: 📚Comparison of Pea Microgreens 

A similar pattern is visible in radishes. The bulk Top 10 ranking includes several distinct radish varieties, such as Radish Rambo, Radish Pink, Radish Rose, and Radish Daikon, confirming that growers apply the same variety-level selection logic beyond peas.

[product id="48, 170"]

 

2. Shop Sales 2025: Quantitative Choices Across Different Buyer Types

Shop sales data reflects purchasing decisions made by a broad group of customers, including professional microgreens growers, small farms, restaurants, and individuals growing microgreens for personal use.

Compared with bulk orders, shop purchases capture a wider range of use cases and decision-making models.

 

Top 10 Shop Products 2025

The table below presents the ten most important microgreens products in shop sales in 2025. The ranking is based on total quantity sold and shows how demand is distributed across the shop portfolio.

Rank	Variety
1.	Pea, Foxy
2.	Pea, White
3.	Pea, Jumbo
4.	Radish, Rambo
5.	Sunflower, Big
6.	Pea, Frilly
7.	Pea, Salad
8.	Pea, Dunn
9.	Lupine
10.	Radish, Pink

What Shop Sales Show

As in bulk sales, peas form the foundation of shop purchases. However, the structure of the shop Top 10 shows greater differentiation within categories.

Radish and Sunflower Big each account for around 4.5% of total shop quantity sales, confirming their role as stable supporting crops rather than dominant drivers. Their consistent presence shows that these varieties remain essential elements of many production plans, even if they do not define the overall structure of demand.

[product id="2, 18"]

The appearance of lupine in the shop Top 10 further highlights the broader role of the shop portfolio, where demand is shaped not only by scale but also by curiosity, differentiation and specific customer needs.

Comparing Bulk and Shop: Same Categories, Different Roles

When comparing bulk and shop rankings side by side, a clear pattern emerges.

In bulk sales, demand is highly concentrated. Peas dominate clearly, accounting for more than half of total volume, while radish and sunflower play secondary roles. The bulk Top 10 reflects a production-first logic, where efficiency, repeatability, and predictable demand are key.

These results also show that the most cost-effective and reliable varieties form the backbone of production and sales. In bulk purchasing, there is little room for experimentation. Growers prioritise varieties that are proven, stable, and easy to plan around, using them as the foundation of their weekly output.

In shop sales, the same core categories are present, but their relative weight is more balanced. While peas remain central, radish and sunflower hold a visible and measurable share of demand, with additional varieties appearing alongside them. This pattern does not indicate weaker performance. Instead, it reflects a different role of the shop portfolio.

[product id="189, 190"]

Shop buyers tend to experiment more with both varieties and order sizes. Purchases are made more frequently and on a just-in-time basis, rather than in fixed bulk volumes. Customers often request samples, test new varieties in small quantities, and make decisions based on visual appeal — in practice, they often buy with their eyes

Core Products and Lead Products

In farm-level sales, some varieties generate high volumes and form a reliable production base, while others appear less frequently in quantitative rankings but play an important strategic role. These lower-volume varieties should not be seen as weak performers.

Instead, they often function as anchor or lead varieties for specific customers. Restaurants may build a dish, garnish, or seasonal menu element around a particular microgreen, even if it represents only a small share of total volume. In such cases, availability of that variety can determine supplier choice.

As a result, these varieties influence purchasing decisions far beyond their direct volume contribution, helping farms secure broader and more stable demand across their core crops.

For smaller and mid-scale growers, success is therefore not driven by scale alone, but by the right balance between reliability and differentiation — combining dependable core crops(peas, radishes) with selected varieties that attract attention(nasturtium, hibiscus) and build long-term loyalty.

[product id="76, 294"]

 

3. BIO vs Conventional: Why Organic Performs Differently in Shop and Bulk

The comparison between organic (BIO) and conventional seeds shows a clear difference between bulk and shop purchasing behaviour. At a global level, BIO seeds still represent only a small share of total sales volume. However, the interesting signal is not the overall size of the BIO segment, but how demand differs between bulk and e-commerce channels.

[product id="236, 270"]

Organic Demand in Shop and Bulk

Sales data shows that organic seeds are purchased approximately 2.5 times more often in the shop than in bulk.

This difference does not indicate lower relevance of organic seeds in large-scale production. Instead, it highlights how the role of BIO changes depending on the sales channel and production model.

Why BIO Is Stronger in the Shop

Shop customers include smaller farms, diversified growers and individuals producing microgreens for direct sales or personal use. In this context, organic certification often carries additional value.

Growers buying through the shop:

• are closer to the final consumer,
  
  
• operate in local or niche markets,
  
  
• more frequently communicate quality, origin and production methods as part of their offer.
  
  

For these customers, BIO seeds support:

• product positioning,
  
  
• storytelling,
  
  
• and differentiation in competitive local markets.
  
  

As a result, organic seeds appear more frequently in shop purchases than in bulk orders.

How BIO Functions in Bulk Production

In bulk production, purchasing decisions are driven primarily by:

• consistency,
  
  
• yield predictability,
  
  
• cost structure,
  
  
• and logistical efficiency.
  
  

This does not exclude organic seeds, but it clearly changes their role. In large-scale operations, BIO is selected strategically, often for specific contracts, customer segments, or dedicated product lines, rather than as a default choice across the entire portfolio — although in some cases it is.

Bulk data therefore reflects a selective and targeted use of organic seeds, not a lack of demand. At the same time, conventional seeds remain the core of production and sales, as they support scalability, consistency, and predictable supply.

While the broader market trend moves toward organic, adoption in microgreens remains gradual. For many growers, the priority is first to establish microgreens as a regular, reliable product for their customers. Expanding BIO offerings works best as a step-by-step process, allowing the market to become familiar with microgreens in general before organic certification becomes a deciding factor.

You can read more about BIO certification in our other article: 📚 The Green Stamp of Quality: Understanding the Advantages of ECO Certified Seeds for Microgreens

 

4. Product Trends 2024 vs 2025 (Analytics-Based)

This section compares 2024 and 2025 using analytics data, rather than sales volumes. Instead of kilograms, we look at changes in customer behaviour: product views, add-to-cart actions and purchase events.

This allows us to identify which varieties gained momentum, which remained stable, and which began to attract new attention, without relying on volume-based comparisons.

 

5. Products with Clear Growth Signals (2024 vs 2025)

Several products strengthened their position in 2025, showing consistent growth across multiple stages of the purchase journey, from product views to purchase decisions.

Pea, Foxy- Rapid Growth Confirms Its Core Role

[product id="193, 289"]

Analytics data shows one of the strongest year-over-year growth patterns across the entire portfolio. Compared with 2024, the number of purchase events increased by around 100%, effectively doubling the number of buying decisions.

This confirms Pea Foxy’s role as a core variety that continues to gain adoption across different grower profiles, from professional farms to smaller producers building a reliable base portfolio.

Broccoli, Calabrese- Strong Conversion Confirms Its Market Reliability

[product id="14, 96"]

Broccoli Calabrese recorded a clear year-over-year increase in product views (around +15%), followed by a much stronger rise in add-to-cart actions and purchases (over +60%).

This combination indicates growing interest paired with a higher likelihood of conversion. Broccoli microgreens — including Calabrese — are widely recognised in the global microgreens market as one of the leading product types, with broccoli varieties projected to hold the largest share among microgreens worldwide. The analytics data aligns closely with this global position, confirming broccoli’s role as one of the most reliable and widely accepted crops.

Amaranth, Red- Growth Indicates Broader Adoption

[product id="34, 281"]

Amaranth shows one of the most dynamic growth patterns in analytics data. Between 2024 and 2025, product views increased by more than 60%, while add-to-cart actions and purchases rose at a similar pace.

This points to expanding and sustained interest rather than short-term experimentation, suggesting that amaranth is moving from a visual trend toward a more established position in grower portfolios.

Tagette (Edible Flowers)-  Gradual Adoption

[product id="248, 249"]

Tagette recorded a moderate increase in product views (just over +10%), combined with a much stronger rise in purchase events (around +35%).

While still a smaller category compared with core crops, this pattern supports the conclusion that interest in edible flowers is developing. Importantly, growth is visible not only at the browsing stage, but also in actual buying decisions.

 

6. Stable Products with a Defined Role

Some varieties maintained a stable position between 2024 and 2025, without strong acceleration but with continued relevance.

Nasturtium (Empress of India)-  Stable Interest With Higher Purchase Intent

Interest levels remained largely stable year over year, while purchase events increased by over 30%. This pattern suggests a clear premium signal: the product attracts a consistent audience, but those who engage are increasingly likely to buy.

You can read more about growing Nasturtium microgreens here 📚Everything You Need to Know About Growing Nasturtium Microgreens - FAQs Answered!

Radish varieties- Stable Demand as a Portfolio Support Crop

Radish products show steady engagement and purchases across both years, without sharp growth or decline. Rather than driving market expansion, radish continues to function as a dependable support crop, consistently present in diversified portfolios and production plans.

Early Signals of Growing Interest

Analytics data also highlights products that are not yet major sales drivers but show increasing attention.

[product id="56, 70"]

In 2025, product views increased for:

• lupine,
  
  
• chickpea,
  
  
• mung.
  
  

At this stage, these signals reflect curiosity and early interest, not confirmed demand. However, such patterns often precede broader adoption, especially when growers look for differentiation or respond to niche customer requests.

How to Read Analytics-Based Trends

Analytics data does not measure production scale. It shows how growers and customers explore, compare and decide.

When product views, add-to-cart actions and purchases grow together, it indicates:

• rising awareness,
  
  
• stronger confidence,
  
  
• and improving conversion.
  
  

When interest grows faster than purchases, it often signals early-stage testing or emerging categories.

 

7. Accessories: Demand Signals Beyond Seeds

Analytics data shows that accessories play a supporting but clearly differentiated role in customer behaviour, with distinct patterns depending on the product type.

Growing Trays: Stable Demand Linked to Active Production

[product id="112, 212"]

Extra Strength Growing Trays show stable year-over-year growth. In 2025, product views increased by around 6%, while purchase events grew by nearly 30%, indicating higher conversion despite moderate growth in traffic. This suggests that trays are primarily purchased by users who are already actively producing microgreens, rather than by first-time browsers.

The data confirms that trays function as a practical, execution-driven product, closely tied to ongoing or expanding production setups rather than experimentation.

Growing Media: Declining Interest Reflects Mature Adoption

[product id="114, 142"]

Coco Coir shows a decline across all analytics metrics in 2025 compared with 2024. Product views dropped by over 18%, add-to-cart actions by nearly 48%, and purchases by around 38%. This pattern suggests that coco coir is no longer a discovery product, but a mature input already adopted by many growers.

Lower engagement does not indicate rejection, but rather reduced need for repeated consideration once the product is established in routine use.

CocoMat: High Interest With Stable Revenue

CocoMat shows a contrasting pattern. Product views increased by over 34%, while the number of purchase events rose by more than 35%, indicating growing interest and wider adoption among growers.

This pattern suggests that CocoMat is being adopted by a broader group of growers and used more frequently in production workflows. Rather than reflecting premium pricing or upselling, the data points to standardisation and repeat use, positioning CocoMat as a widely tested and increasingly established growing medium.

Fertilizers: Niche Product With Consistent Demand

Analytics data shows that fertilizer products generate moderate but stable demand. In 2025, total product views increased by around 16% compared with 2024, indicating steady interest rather than rapid expansion.

At the same time, purchase events increased slightly (around +3%), while total revenue grew by approximately 13% year over year. This combination suggests that fertilizers are not impulse purchases. Instead, they are bought deliberately, often as part of defined production routines or optimisation efforts.

The data confirms fertilizers as a specialised input, used mainly by growers with established production systems. Rather than attracting exploratory browsing, fertilizers support efficiency, consistency, and scaling, functioning as a complementary product for experienced growers rather than an entry-level purchase.

Overall Insight

Across all accessory categories, analytics data shows that accessories are rarely discovery-driven products. Instead, they support execution, optimisation, and repeat purchasing. Their role is not to attract new users, but to reinforce confidence and operational readiness once growing decisions have already been made.

📚What Accessories Do You Need to Grow Microgreens? (Beginner to Commercial Guide)

 

8. Demography Behind the Trends

Sales and analytics data from 2025 becomes more meaningful when viewed together with who the customers are and how they interact with the shop. Demographic and device data helps explain why certain products dominate bulk sales, while others gain traction through shop purchases and analytics trends.

Age Groups: Who Makes the Decisions

The core user group on the MP SEEDS website falls within the 25–44 age range. This group accounts for the majority of active users, engagement events and purchase decisions.

These users are typically:

• actively running microgreens businesses,
  
  
• supplying restaurants, shops or local markets,
  
  
• or building semi-professional production with a clear commercial goal.
  
  

Younger users (18–24) represent a smaller share of total purchases, but show high engagement levels. They spend more time exploring products and content, which suggests learning and experimentation rather than immediate large-scale purchasing.

Older age groups (45+) appear less frequently in overall traffic, but their behaviour is stable and deliberate. Despite lower volume, these users show strong engagement and a higher likelihood of conversion, indicating more intentional and consistent purchasing patterns.

Gender: Different Engagement, Similar Outcomes

mixed 

Demographic data shows a mixed gender distribution, with a large share of users classified as unknown (74.2% of all active users). Among users with identified gender, female users account for 15.1%, while male users represent 13.4% of total traffic.

Within the identified segment, clear behavioural differences are visible. Female users tend to explore more products and content, while male users show higher conversion rates and longer engagement before purchase. Rather than indicating different product preferences, this pattern reflects different decision-making styles, both of which play an important role in overall sales performance.

Devices: Research vs Decision-Making

Device data provides one of the clearest explanations for how customers move through the purchase process.

• Mobile devices dominate overall traffic and are primarily used for browsing, research and comparison- around 60%.
  
  
• Desktop devices account for a smaller share of traffic, but are responsible for a disproportionate share of purchase decisions and higher-value orders- around 38%.

This confirms that many customers:

• discover products on mobile,
  
  
• evaluate options over time,
  
  
• and complete purchases on desktop.

 

9. Conclusion: Key Takeaways for 2026

• Bulk and shop sales serve different purposes

Bulk is efficiency-driven and concentrated, while shop sales support flexibility, experimentation, and differentiation.

• Peas remain the foundation of microgreens production.

They dominate bulk sales and define repeatable, large-scale production planning.

• Core varieties drive volume, niche varieties drive relationships.

Reliable crops secure repeat orders, while selected niche products help win and retain customers.

• BIO seeds play a strategic, not dominant role.

Organic remains a small share of total volume and is used selectively for specific customers or product lines.

• Accessories reflect active production, not browsing interest.

Trays, growing media, and fertilizers are purchased with clear operational intent by established growers.

• Demand in 2025 is disciplined and execution-focused.

Success is driven by reliability, clear portfolios, and operational readiness rather than breadth or trends.

 

10. FAQ – Microgreens Market 2025 (based on MP SEEDS data)

Why do peas dominate bulk microgreens production?

Pea varieties account for more than 50% of total bulk sales volume in 2025. This is driven mainly by production logic, not taste alone. Peas require higher sowing rates, generate higher kilogram output, and offer strong repeatability across batches. For bulk growers, peas provide predictable yield, stable demand, and easier planning.

What is the difference between bulk sales and shop sales of microgreens?

Bulk sales reflect large-scale production decisions focused on repeatability, logistics, and cost efficiency. Shop sales include smaller farms, restaurants, and individual growers, which leads to more experimentation and variety-level differentiation. The same core categories appear in both channels, but their roles differ. Bulk shows production structure, while shop sales show diversity of use cases.

Do bulk sales show what microgreens are really in demand?

Bulk sales show what is easiest and safest to scale, not pure market popularity. Because bulk data is measured in kilograms, crops with larger seeds and higher sowing rates naturally rank higher. Bulk rankings are best used to understand production structure. They should not be read as a direct measure of consumer preference.

Why do growers choose specific varieties within peas or radishes?

Growers do not treat peas or radishes as interchangeable crops. Different varieties show differences in cost, revenue, growth behaviour, yield consistency, visual appearance, and customer acceptance. Bulk data shows that multiple varieties within the same category coexist at scale. This confirms that variety choice is deliberate and experience-based.

Why are organic microgreens seeds bought more often in the shop than in bulk?

Organic seeds are purchased around 2.5 times more often in the shop than in bulk. Shop buyers are usually closer to the final consumer and use organic certification for positioning and storytelling. Shop online is available for non-professionals which grow microgreens on the windowsill as well. In bulk production, decisions are driven mainly by consistency, yield predictability, and cost structure. As a result, organic seeds are used selectively rather than as a default.